PDT11:30 AM – 12:30 PM
Sierra Young
VP Marketing Platforms
Pearson Education
Claire Sparks
Head of Portfolio & Technical Initiatives
Formula One Management
Maarten van Hoek
Senior Director, Global Industry Programs
Salesforce
Media and sports companies have data. Now they need an AI-ready foundation. Join leading media and sports peers to discuss how unified data unlocks personalization, intelligence, and agentic scale.
Outcomes
Goal A
Learn how Formula 1 used Data cloud to unify 831M+ fans, resolve identity, and activate personalized experiences at scale.
Goal B
See how F1 deployed Agentforce to power Fan Companion agent, cutting case handle time 25% and lifting fan satisfaction 12pp.
Goal C
Explore key steps to move from fragmented customer data to a live Agentic Enterprise, based on F1s proven journey.
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM
3 Ways to Unify Partner Marketing and Sales Into One Motion
Theater • Beginner
Thursday • 9:30 AM – 9:50 AM
4 industry Breakthroughs Made Possible With Agentic AI
Breakout • Intermediate
Tuesday • 1:30 PM – 2:10 PM