PDT11:30 AM – 11:50 AM
Massimo Venneri
Head of Digital & CRM
AC Milan
Daniel Dauletiar
Global Industry Strategist - Media, Entertainment & Sports
Salesforce
See how AI is reshaping the next era of sports fan engagement. Hear from AC Milan on how agents help teams act faster, remove tedious work, and turn fan moments into smarter action.
Outcomes
Goal A
Learn how to unify fan data with Data 360 to power personalized engagement across every touchpoint.
Goal B
Discover how Agentforce helps deliver faster, smarter fan service at scale — without losing the human touch.
Goal C
Explore how a connected Salesforce operating system powers fan-first growth across tickets, retail, hospitality, and more.
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