Samantha Marsh
Product Marketing Director
Salesforce
Discover how a more than $2.1B travel tech leader launched its customer service AI agent in just 12 days. Learn how Headless 360 takes agents beyond the browser to any surface.
Outcomes
Goal A
Learn to use API-first architecture and MCP tools to deploy omnipresent AI agents beyond traditional browser constraints.
Goal B
Combine declarative flows with custom code to build enterprise agents once and scale them across any channel.
Goal C
Blueprint the 12-day framework a $2.1B+ leader used to cut case handle times and boost customer satisfaction.
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM
2 keys to Unlock Trusted AI with Context-Rich Data
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
3 Best Practices to Start Strong with Salesforce
Theater • Beginner
Wednesday • 4:00 PM – 4:20 PM