PDT2:30 PM – 3:10 PM
Karly Cyr
Senior Director, Product Marketing
Salesforce
Andrew Lawrence
Senior Director, Product Management
Salesforce
René Kessler
Product Management Sr. Director
Salesforce
Sid Gupta
Senior Director, Product Management, Commerce Cloud
Salesforce
The latest B2C Commerce innovations will boost conversion, speed time to value and reduce costs. See our roadmap for agentic commerce, AI-native search, agentic merchandising, and more.
Outcomes
Goal A
Identify three B2C Commerce AI innovations and explain how each improves conversion, cost, or speed to value.
Goal B
Evaluate the B2C Commerce roadmap and leave with a prioritized shortlist of capabilities to act on with your team.
Goal C
Describe how AI-native search and Storefront Next create conversion-optimized storefronts — and build your business case.
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM
2 keys to Unlock Trusted AI with Context-Rich Data
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
3 essentials to Scale Multi-agent AI Across the Enterprise
Breakout • Intermediate
Wednesday • 9:30 AM – 10:10 AM