PDT1:30 PM – 2:10 PM
Marcus Wilhelm
CIO
EF
Alex Elkins
Director, Product Management
Salesforce
Jon Belkowitz
Senior Director, Product Management
Salesforce
What if your campaigns ran themselves? The Marketing Goals Agent sets a new bar for autonomous execution — marketers define the campaign strategy and the agent handles the rest. See it in action.
Outcomes
Goal A
Unpack autonomous marketing — see how the Marketing Goals Agent works with the Content Agent to execute end-to-end campaigns.
Goal B
Discover how campaign briefs give the Marketing Goals Agent the strategic context it needs to act independently.
Goal C
Learn how campaign arbitration works and how marketers stay in the loop via snapshots and forecasts in the Command Center.
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM
2 keys to Unlock Trusted AI with Context-Rich Data
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
3 essentials to Scale Multi-agent AI Across the Enterprise
Breakout • Intermediate
Wednesday • 9:30 AM – 10:10 AM