PDT8:30 AM – 9:10 AM
Matthew Schultz
Sr Director of Product Marketing
Salesforce
Miryam Meir
Product Marketing Director
Salesforce
Matthew Argao
Senior Solution Engineer
Salesforce
With LLMs, customers decide before visiting your site and need instant answers. Learn the new CX playbook: how your brand can be the best, easiest option across discovery, conversion, and retention.
Outcomes
Goal A
Learn how LLMs are rewriting discovery, so your brand shows up inside AI-driven answers.
Goal B
See how personalization and intent-driven search turn arrivals into conversions.
Goal C
Discover how two-way service and marketing channels keep customers loyal.
0 Margin for Error: 10 Data Quality Requirements for AI
Theater • Intermediate
Wednesday • 9:00 AM – 9:20 AM
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM
3 Ways Enterprises Deploy Voice AI: Takeaways and Trade-offs
Theater • Intermediate
Wednesday • 12:00 PM – 12:20 PM