PDT2:00 PM – 3:00 PM
Abbe Spaans
Sr Director Product Management
Salesforce
Jon Belkowitz
Senior Director, Product Management
Salesforce
Set the goal. Let the agent personalize every moment. We'll explore what's blocking deployment, which customer-facing use cases excite you most, and where agents can give marketers time back.
Outcomes
Goal A
Marketers are shifting from campaign-centric to goal-centric execution — and the barriers are organizational, not technical.
Goal B
There's not one way to manage agents — peers are drawing the line differently depending on risk tolerance and data maturity.
Goal C
The most exciting use cases are the ones where the agent owns the outcome end-to-end, not just assists with the task.
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM
2 keys to Unlock Trusted AI with Context-Rich Data
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
3 essentials to Scale Multi-agent AI Across the Enterprise
Breakout • Intermediate
Wednesday • 9:30 AM – 10:10 AM