PDT12:00 PM – 1:00 PM
Max Ebb
Director, Product Management
Salesforce
Abbe Spaans
Sr Director Product Management
Salesforce
Great personalization starts with data and ends in results. Let's trade candid takes on what blocks next-best-action strategies at scale, which use cases to build first, and how to prove the lift.
Outcomes
Goal A
Pinpoint what's really blocking personalization at scale — content volume, data readiness, or manual if/then rules.
Goal B
Choose high-impact recommendation use cases and channels/moments to personalize first, tied to a clear business objective.
Goal C
Prove lift with a measurement approach that isolates impact and builds confidence to scale from one use case to many.
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM
2 keys to Unlock Trusted AI with Context-Rich Data
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
3 essentials to Scale Multi-agent AI Across the Enterprise
Breakout • Intermediate
Wednesday • 9:30 AM – 10:10 AM