Rachel Fisher
Vice President, Business Architecture
Lightedge Solutions
Every customer interaction holds a revenue signal. Most never get captured. See how a unified conversation data layer puts every interaction to work — for your reps, managers, marketers, and agents.
Outcomes
Goal A
Capture every conversation natively in Salesforce, eliminating manual CRM updates and ensuring no revenue signal gets missed.
Goal B
Unlock deal insights from every call to surface risks, identify next steps, and help sellers close more business.
Goal C
Give every GTM team and agent the complete customer context needed to take action with Momentum’s data foundation.
0 Margin for Error: 10 Data Quality Requirements for AI
Theater • Intermediate
Wednesday • 9:00 AM – 9:20 AM
3 Ways to Unify Partner Marketing and Sales Into One Motion
Theater • Beginner
Thursday • 9:30 AM – 9:50 AM
4 industry Breakthroughs Made Possible With Agentic AI
Breakout • Intermediate
Tuesday • 1:30 PM – 2:10 PM
4-Week Fix: How to Eliminate Duplicate Data & Enable AI Fast
Theater • Intermediate
Tuesday • 1:30 PM – 1:50 PM