PDT2:30 PM – 2:50 PM
Jordan Nettles
Data and AI Architect
Oklahoma State University Foundation
Lindsay Segool
Product Marketing Lead
Salesforce
Your agents are only as smart as the data behind them. Meet Salesforce’s new conversation intelligence layer — capturing every interaction to give sellers and agents the right signals to grow revenue.
Outcomes
Goal A
Capture every customer conversation natively in Salesforce with zero manual CRM updates.
Goal B
Extract memory fragments from every conversation to surface deal insights, risks, and buying signals.
Goal C
Give agents a conversation data foundation to update pipeline, coach sellers, and take autonomous action.
0 Margin for Error: 10 Data Quality Requirements for AI
Theater • Intermediate
Wednesday • 9:00 AM – 9:20 AM
3 Ways to Unify Partner Marketing and Sales Into One Motion
Theater • Beginner
Thursday • 9:30 AM – 9:50 AM
4 industry Breakthroughs Made Possible With Agentic AI
Breakout • Intermediate
Tuesday • 1:30 PM – 2:10 PM
4-Week Fix: How to Eliminate Duplicate Data & Enable AI Fast
Theater • Intermediate
Tuesday • 1:30 PM – 1:50 PM