Cynthia Turner
Product Marketing Director
Salesforce
See how a global manufacturer scaled Salesforce across business units. Learn how top-notch governance, tech stack simplification, and process standards built a foundation for agentic AI.
Outcomes
Goal A
Establish a scalable CoE framework to align business units, standardize commercial processes, and drive user adoption.
Goal B
Cut technical debt by replacing custom legacy builds with purpose-built solutions like Agentforce Manufacturing.
Goal C
Build a clean, unified data and process foundation
0 Margin for Error: 10 Data Quality Requirements for AI
Theater • Intermediate
Wednesday • 9:00 AM – 9:20 AM
3 Ways to Unify Partner Marketing and Sales Into One Motion
Theater • Beginner
Thursday • 9:30 AM – 9:50 AM
Agentforce Manufacturing: Innovation and ROI
Theater • Intermediate
Tuesday • 2:30 PM – 2:50 PM
Agentforce Sales: Autonomous Prospecting Workshop
Workshop • Beginner
Tuesday • 8:30 AM – 9:30 AM