PDT11:30 AM – 12:20 PM
Natalie Mathes
Product Marketing Director
Salesforce
Eric Zenz
SVP Product Management, Agentforce Marketing
Salesforce
Erin Duncan
Marketing Product Director
Sercante
Matthew Schultz
Sr Director of Product Marketing
Salesforce
Hear from product leaders and customers on how agentic marketing turns goals into continuous, real-time decisions that drive growth wherever customers discover and decide.
Outcomes
Goal A
Discover how to go from idea to launch faster with campaigns that drive growth and continuously improve.
Goal B
Learn how to stay discoverable as customers turn to AI and influence decisions beyond the channels you own.
Goal C
Understand how to recognize and act on buying signals across the journey to source provable pipeline.
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM
2 keys to Unlock Trusted AI with Context-Rich Data
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
3 essentials to Scale Multi-agent AI Across the Enterprise
Breakout • Intermediate
Wednesday • 9:30 AM – 10:10 AM