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Sep 14–17, 2026 · San Francisco|

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Sales Keynote: Context Wins. The #1 CRM Works for You.

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Kate Jensen

Head of Americas

Anthropic

Candi Bashiri

Director, System Sales Operations

Lynx Software Technologies

Dina Apostolou

Sales Cloud CMO

Salesforce

Kris Billmaier

EVP & GM, Sales Cloud

Salesforce

Keynote#6254

Sales Keynote: Context Wins. The #1 CRM Works for You.

Revenue breaks where context goes. The #1 CRM works for you — capturing buyer intent, preserving it across every handoff, and now, running natively inside Claudeforce.

Wednesday, September 16·9:00 AM – 9:50 AM PDTMoscone South, LL, Keynote - Hall B View on Salesforce

Kate JensenHead of AmericasAnthropic Candi BashiriDirector, System Sales OperationsLynx Software Technologies Dina ApostolouSales Cloud CMOSalesforce Kris Billmaier

Sales Sales Moscone South

Outcomes

Learning Objectives

Goal A
See how Hunter and Piper close the handoff gap so buyer intent moves forward and is never lost between systems.
Goal B
See how Momentum captures every call and signal automatically, replacing guesswork with real-time truth.