PDT4:00 PM – 4:50 PM
Azalea Troche Rosas
Core Solution Engineer
Salesforce
Kshitij Shivani
Distinguished Solutions Engineer
Salesforce
Emily Anthony
Chief Client Solutions Officer
iProspect, a Dentsu company
Chinmayi Bettadapur
VP & GM, Media & Entertainment
Salesforce
The most competitive media enterprises are acting now. Learn how agentic AI powers smarter audience engagement at scale, transforms customer service into lasting loyalty, and accelerates ad revenue.
Outcomes
Goal A
See how unified data becomes your growth engine, elevating audience experience and maximizing ad sales value across channels.
Goal B
Learn how full audience context across every department compounds lifetime value and drives deeper engagement, anywhere.
Goal C
Discover how autonomous agents close deals in minutes, managing the ad cycle end to end so teams can focus on relationships.
3 Ways to Unify Partner Marketing and Sales Into One Motion
Theater • Beginner
Thursday • 9:30 AM – 9:50 AM
4 industry Breakthroughs Made Possible With Agentic AI
Breakout • Intermediate
Tuesday • 1:30 PM – 2:10 PM
4-Week Fix: How to Eliminate Duplicate Data & Enable AI Fast
Theater • Intermediate
Tuesday • 1:30 PM – 1:50 PM
A Beginner’s Guide to Data 360
Theater • Beginner
Tuesday • 4:00 PM – 4:20 PM
