PDT11:30 AM – 12:30 PM
Caila Schwartz
Head of Agentic Commerce Shopper Insights
Salesforce
Sumit Srivastava
VP, CDO
Al Tayer Retail
Jon Stahl
Director, Product Management
Salesforce
LLMs are already sending high-intent shoppers to your site — or your competitors'. Learn how retailers optimize their sites for AI-driven discovery.
Outcomes
Goal A
Understand how search behavior is evolving from traditional channels to AI-driven “agentic” search.
Goal B
Identify key strategies to make your brand and products easily discoverable by AI agents.
Goal C
Connect with peers on how they are approaching Answer Engine Optimization (AEO) and agentic search on their website.
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM
2 keys to Unlock Trusted AI with Context-Rich Data
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
3 essentials to Scale Multi-agent AI Across the Enterprise
Breakout • Intermediate
Wednesday • 9:30 AM – 10:10 AM