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Sep 14–17, 2026 · San Francisco|

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Lauren Groccia | Dreamforce 2026 Speaker

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Confirmed Speaker

Lauren Groccia

Senior Product Marketing Manager

Salesforce

LinkedIn Profile1session at Dreamforce 2026

Agenda

Sessions

1 session

BreakoutIntermediateSalesSales Performance Management

Why Anthropic Chose Spiff for Real-Time Comp Transparency

Discover how Anthropic uses incentive comp to fuel growth and motivate reps. Explore Spiff's AI capabilities, headless use cases, and future roadmap.

Tuesday, September 15

PDT2:00 PM – 2:40 PM

40 minMoscone West, L2, Room 2024

Thursday, September 17

PDT12:30 PM – 1:10 PM

40 minMoscone South, LL, Content Pavilion, Stage 2