PDT4:00 PM – 4:40 PM
Kathi-Lyn Coker
VP, Marketing and Sales Technology Strategy
The Lincoln National Life Insurance
Cathy Lanning
General Manager, Customer Growth and Transformation
Salesforce
Marcello La Rosa
VP & GM, Intelligent Process Optimization
Salesforce
Learn to optimize and automate your processes (front, middle, back-office) with data-driven precision by converting manual tasks into autonomous AI workflows for unparalleled productivity and growth.
Outcomes
Goal A
Automate manual tasks into autonomous AI workflows to significantly reduce operational overhead and boost productivity.
Goal B
Leverage Agentic Architecture to unify structured and unstructured signals into a single, reliable source of truth.
Goal C
Optimize business processes with Apromore and Agentforce Operations to enable scalable front, mid & back-office experiences.
0 Margin for Error: 10 Data Quality Requirements for AI
Theater • Intermediate
Wednesday • 9:00 AM – 9:20 AM
10 Agent Architecture Patterns from Salesforce Headless 360
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM