PDT1:30 PM – 2:10 PM
Sierra Young
VP Marketing Platforms
Pearson Education
Jason Ott
Senior Product Manager
Salesforce
Lara Niemela
Director, Product Marketing
Salesforce
Parimi Srinivas
Sr. Director of Product Management
Salesforce
Most teams have a CDP — but they’re only scratching the surface. See how Data 360 CDP unifies cross-channel signals into one trusted profile that powers instant personalization and promotes growth.
Outcomes
Goal A
Understand why Data 360 CDP is the foundation of trusted customer understanding in the Agentic Enterprise — and what that unlocks beyond what most teams have explored.
Goal B
See how Data 360 CDP unifies cross-channel signals into a single trusted customer profile that powers both personalization and agentic decisioning.
Goal C
Learn how to build customer understanding once and activate it everywhere — across every surface, without being tied to the Salesforce UI.
4 industry Breakthroughs Made Possible With Agentic AI
Breakout • Intermediate
Tuesday • 1:30 PM – 2:10 PM
4-Week Fix: How to Eliminate Duplicate Data & Enable AI Fast
Theater • Intermediate
Tuesday • 1:30 PM – 1:50 PM
A Beginner’s Guide to Data 360
Theater • Beginner
Tuesday • 4:00 PM – 4:20 PM
Accelerate IT Resilience With Autonomous Operations
Theater • Intermediate
Tuesday • 12:30 PM – 12:50 PM