PDT8:30 AM – 8:50 AM
Andrew Lee
Senior Manager, Product Marketing
Salesforce
Jason Ott
Senior Product Manager
Salesforce
Fragmented data drains ROI. Discover how Data 360 unifies your customer data for smarter targeting, lookalike expansion, and full-funnel measurement — with governance built in.
Outcomes
Goal A
Learn how to stretch ad budgets further by targeting audiences with more complete, unified customer data.
Goal B
Understand how to collaborate securely with partners on data without compromising customer privacy.
Goal C
Identify how to close the gap between ad spend and real business outcomes to prove marketing ROI.
4 industry Breakthroughs Made Possible With Agentic AI
Breakout • Intermediate
Tuesday • 1:30 PM – 2:10 PM
4-Week Fix: How to Eliminate Duplicate Data & Enable AI Fast
Theater • Intermediate
Tuesday • 1:30 PM – 1:50 PM
A Beginner’s Guide to Data 360
Theater • Beginner
Tuesday • 4:00 PM – 4:20 PM
Accelerate IT Resilience With Autonomous Operations
Theater • Intermediate
Tuesday • 12:30 PM – 12:50 PM