PDT11:00 AM – 11:20 AM
John Eagan
Director, Data 360
Salesforce
Jonathan Norton
Senior Director, Product Management
Salesforce
Max Baas
Senior Lead, Data Science
Salesforce
We don’t just build it, we rely on it. Get an inside look at how Salesforce unified its customer data and transformed its own marketing with smarter, AI-ready insights.
Outcomes
Goal A
See how Salesforce unified its own customer data and used Data 360 to power smarter, more effective marketing.
Goal B
Discover the real-world strategies Salesforce's marketing team uses to turn unified data into AI-ready insights and action.
Goal C
Walk away with proven tactics from Salesforce's own playbook for activating data and driving marketing transformation.
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