PDT12:00 PM – 12:40 PM
Najah Phillips
Product Marketing Director
Salesforce
Bartek Kononiuk
Senior Director of Product – Category Mgt & Trade Planning
Mars, Inc.
Discover how a leading brand is rebuilding its commercial engine. AI agents help reps unify TPM, retail execution, and commerce on one, flexible foundation that adapts to any channel or experience.
Outcomes
Goal A
Understand how AI agents connect trade spend, shelf execution, and orders for real-time rep decisions.
Goal B
Learn how unifying TPM, retail execution, and commerce on one foundation cuts cross-channel friction.
Goal C
Discover how a leading CG brand is rebuildng their commercial engine to improve margin and in-store execution.
0 Margin for Error: 10 Data Quality Requirements for AI
Theater • Intermediate
Wednesday • 9:00 AM – 9:20 AM
10 Agent Architecture Patterns from Salesforce Headless 360
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
10 Ways to Make Your Work Life Better With Slack
Breakout • Beginner
Wednesday • 10:00 AM – 10:40 AM
3 essentials to Scale Multi-agent AI Across the Enterprise
Breakout • Intermediate
Wednesday • 9:30 AM – 10:10 AM