PDT12:30 PM – 1:30 PM
Jill Royce
Senior Managing Director, Business Consulting
Salesforce
Paul Friedland
Senior Director, Business Consulting
Salesforce
Marketing & sales silos & manual workflows leave revenue behind. Build a shared B2B “lead to loyalty” blueprint & explore agentic use cases to automate work, personalize experiences, & fuel growth.
Outcomes
Goal A
Map value segments using a hands-on framework to turn digital marketing signals into rep actions.
Goal B
Explore agentic AI use cases to automate B2B campaign execution and extend account coverage.
Goal C
Identify high-impact AI agent opportunities to scale account coverage and field rep productivity.
0 Margin for Error: 10 Data Quality Requirements for AI
Theater • Intermediate
Wednesday • 9:00 AM – 9:20 AM
10 Agent Architecture Patterns from Salesforce Headless 360
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM