PDT10:00 AM – 11:00 AM
Daio Lamers
Distinguished Solution Engineer
Salesforce
Michael Hamrock
Distinguished Technical Architect
Salesforce
Michael Norton
Distinguished Technical Architect
Salesforce
Jacob Connors
Principal Technical Architect
Salesforce
Knowing Agentforce is not the same as building with it. Work through use cases for travel, transportation, and hospitality, and leave this hands-on workshop ready to deploy in your own environment.
Outcomes
Goal A
Build working Agentforce agents through hands-on, industry-specific use cases.
Goal B
Learn Agent Builder fundamentals by applying them to travel, transportation, and hospitality scenarios.
Goal C
Practice configuring agents you can adapt directly to your own environment.
0 Margin for Error: 10 Data Quality Requirements for AI
Theater • Intermediate
Wednesday • 9:00 AM – 9:20 AM
10 Agent Architecture Patterns from Salesforce Headless 360
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM