PDT12:30 PM – 1:15 PM
Rafael Hernandez
Enterprise Systems Innovation Lead
Imagine Learning
Klaus Ott Morrone
Sr Salesforce Developer/Admin @ Hapvida | Trailblazer Community Program Leader, São Paulo
Hapvida Notredame Intermédica
Helen Koblitz
Regional Sales Director
Salesforce
How do you build a thriving Salesforce community in LATAM? Learn real lessons from leading São Paulo's Admin Group in language, mentorship, time zones, and what actually moves the needle.
Outcomes
Goal A
Build a repeatable playbook for launching and growing a regional Trailblazer Community in a non-English-first market.
Goal B
Learn metrics and rituals that keep a community engaged between events, not just on event day.
Goal C
Connect LATAM Trailblazers with global speakers, partners, and Salesforce employees in a sustainable, scalable way.
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