PDT2:00 PM – 2:40 PM
Lauryn Wells
Business Development Manager
Jason Ott
Senior Product Manager
Salesforce
Lara Niemela
Director, Product Marketing
Salesforce
Learn how Data 360 uses Clean Rooms, Identity Boost, and Conversions API to feed ad algorithms rich first-party signals, reach high-intent buyers, and maximize ROI across major ad networks.
Outcomes
Goal A
Drive stronger ad performance by activating unified first-party data from Data 360 to improve audience match rates across major networks.
Goal B
Close the measurement gap using Conversions API to connect customer data to ad platform attribution and optimize campaigns with confidence.
Goal C
Run privacy-safe campaigns that convert by leveraging Clean Rooms and Identity Boost to reach high-intent buyers and prove ROI lift.
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