PDT8:30 AM – 8:50 AM
Piper Sullivan
Product Marketing Director
Salesforce
Arun Dayalu
Senior Manager, Information Technology
Nissan Motor Acceptance Company
Learn how Nissan built a DTC subscription business on Salesforce in months to power EV charging, mileage upgrades, warranties, and connected services.
Outcomes
Goal A
Reuse one Salesforce stack — Commerce, Payments, Auto Cloud, Subscriptions — across multiple surfaces for subscriptions.
Goal B
Launch multiple products — EV charging, lease mileage, warranty, connected services — in weeks,
Goal C
Decide when to consolidate commerce, payments, and subscriptions on one platform vs. four point solutions.
Access to Opportunity: Blind Institute of Technology (BIT)
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Wednesday • 4:00 PM – 4:40 PM
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