PDT1:30 PM – 2:30 PM
Brad Ringer
Principal System Engineer
AT&T
Jessica Raicebe
Senior Director, AI Product Growth
Salesforce
As AI expands, consistency becomes harder to maintain. Learn how AT&T uses Headless 360 and Agentforce to create reusable experiences that span channels, touchpoints, and customer journeys.
Outcomes
Goal A
Understand how A2A patterns enable loosely coupled, reusable system integration.
Goal B
Learn how Data 360 supports both high-performance and zero-copy data access.
Goal C
Apply Headless 360 patterns to reuse experiences across platforms and channels.
0 Margin for Error: 10 Data Quality Requirements for AI
Theater • Intermediate
Wednesday • 9:00 AM – 9:20 AM
10 Agent Architecture Patterns from Salesforce Headless 360
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM