PDT10:30 AM – 11:20 AM
Liz Awad
Product Management Director
Salesforce
Avanthika Ramesh
Senior Director, Product Management, Agentforce
Salesforce
Mark Wakelin
EVP Services
Salesforce
Justin Bundick
VP, AI & Intelligence Platforms
Southwest Airlines Co.
See how Agentforce customers get started fast with out-of-the-box agents, then customize them for unique business outcomes and ground them in real customer context and data to drive measurable ROI.
Outcomes
Goal A
Learn how to bring AI into the surfaces you already work in, quickly, with minimal setup required.
Goal B
Understand how to customize and extend agents to fit unique business processes and workflows.
Goal C
Discover how to monitor, measure, and continuously optimize agent performance to maximize ROI.
0 Margin for Error: 10 Data Quality Requirements for AI
Theater • Intermediate
Wednesday • 9:00 AM – 9:20 AM
10 Agent Architecture Patterns from Salesforce Headless 360
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM
