PDT9:00 AM – 10:00 AM
Nino Bergfeld
Chief Customer Office, EMEA Central — Retail & Consumer Goods Lead
Salesforce
Marylin Bisso
Director of Operations
Zalando
Explore how GenAI is reshaping the shopper funnel. Share your experiences and insights on leveraging GenAI and discover new strategies to increase customer engagement and conversions.
Outcomes
Goal A
Identify where AI agents drive the most impact across the shopper funnel, from discovery to post-purchase loyalty.
Goal B
Evaluate agentic AI strategies that improve customer engagement and conversion.
Goal C
Exchange peer insights with retail practitioners actively navigating the shift to agentic AI and leave with actionable ideas.
10 Hours to 30 Minutes: Closing the Execution Gap
Breakout • Intermediate
Thursday • 9:30 AM – 10:10 AM
2026 State of Email: Best Practices in the Agentic Era
Workshop • Beginner
Wednesday • 4:00 PM – 5:00 PM
2 keys to Unlock Trusted AI with Context-Rich Data
Breakout • Intermediate
Wednesday • 1:30 PM – 2:10 PM
3 essentials to Scale Multi-agent AI Across the Enterprise
Breakout • Intermediate
Wednesday • 9:30 AM – 10:10 AM