PDT11:30 AM – 11:50 AM
Caila Schwartz
Head of Agentic Commerce Shopper Insights
Salesforce
Feliz Papich
SVP, Digital Technology, Experience and Insights
Crocs
Salesforce analyzed more than 1.5 billion shopper signals for five holiday 2026 predictions. Learn how AI discovery, social commerce, and hybrid shopping will reshape the season — and how to win.
Outcomes
Goal A
Learn how Crocs scaled an AI concierge for tracking and returns, improving self-service and response speed.
Goal B
Explore how automation reduced routine contacts, freeing agents to focus on complex, high-value interactions.
Agentic Retail: AI Agents and the Shopper Funnel
Roundtable • Beginner
Thursday • 9:00 AM – 10:00 AM
Agent-Ready Commerce with Salesforce and Stripe
Theater • Beginner
Wednesday • 1:30 PM – 1:50 PM
AI Across Manufacturing: B2B Commerce, Service, and Slack
Theater • Intermediate
Tuesday • 4:00 PM – 4:20 PM
B2C Commerce Roadmap: AI-First Innovation to Drive Growth
Breakout • Intermediate
Wednesday • 2:30 PM – 3:10 PM