PDT11:30 AM – 12:10 PM
Dave Van Saun
VP, CRM & Ancillary
Great Wolf Lodge
JM Theriault
Distinguished, Strategic Solution Engineer
Salesforce
Venkat Krishnamurthy
Senior Director, Product Management
Salesforce
See how Great Wolf Lodge uses AI to turn fragmented touchpoints into proactive guest experiences. Learn how an agentic platform helps your “pack” anticipate needs and personalize the journey.
Outcomes
Goal A
Discover how unifying fragmented guest data into one real-time profile transforms every team member into a brand ambassador.
Goal B
Learn how AI resolves inquiries proactively across every channel, so your team focuses on moments that matter most.
Goal C
See how connecting service, marketing, and loyalty unlocks personalization at every guest moment.
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